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Jewelry designer Rina Limor has always had a passion for beauty, color and all things "one of a kind". Her use of rare and captivating gemstones coupled with a keen sense of style produces year after year stunning jewelry collections that turn women into collectors.

Established in 1976 as J.R. Gold Designs and located in the heart of New York City, Rina and her company have created a formidable name in an industry sparkling with talent and diversity.

Rina’s earlier career was filled with frequent travels to Italy to source materials, and journeys around the world in search of inspiration which paved the way for the creation of her designer line, Rina Limor Fine Jewelry. Rina continues to find inspiration for her unique designs in the sensual glamour of the Italian culture and the pursuit of life’s pleasures known as “La Dolce Vita – “The Good Life” - the carefree lifestyle made famous by Fellini’s legendary film that preached that life should be lived to its fullest.

Rina Limor jewels transcend the moment and make a statement about that woman’s individuality and personal style. Celebrity followers include Katy Perry, Jennifer Lopez. Her jewelry designs have also graced the pages of publications such as W Magazine, Martha Stewart Weddings, Inside Weddings and Elite Traveler magazine.

With retail partners across the U.S. including select fine jewelry retail stores in Canada and Puerto Rico, Rina Limor is dedicated to enhancing customer experience, providing women with an extraordinary product at great values, building relationships and ensuring customer satisfaction.

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Today Rina Limor Fine Jewelry includes a Signature Collection of fashion-forward designs filled with exciting colorful gemstones in bold combinations, organic and glamorous shapes, accented with diamonds and other bold colored stones.

“Rina continues to find inspiration for her unique designs in the sensual glamour of the Italian culture and the pursuit of life’s pleasures known as “La Dolce Vita – “The Good Life”
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The New Essentials collection features sleek and elegant pieces crafted in gold, pearl, and diamond elements. The delicacy of this collection lends itself to her timeless aesthetic as well as modernity and femininity.

The New Essentials – Versatile, Chic, Contemporary Classic
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The Haute Couture Collection features stunning diamond and one-of-a-kind gems of various colors shapes and sizes creating non-traditional beauty that is as unique as the woman it is designed for.

“There is something truly glorious about putting on a piece of jewelry that makes you feel beautiful and sexy, whether it is 10am or 11pm.”
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Rina’s Twilight Collection showcases black and white diamonds, pearls and various gems in beautiful color contrast and classic elegance.

At the end of the day, jewelry is the ultimate accessory that coordinates with one’s individual style”
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Finally, the Sunrise Collection brings the essence of Rina’s sophisticated designs and passion for color to everyday styles, in an Italian-made line of sterling silver jewels polished in 18K rose gold plating.